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This Privacy Policy was last updatedAugust 2025.
OUR COMPANY/ORGANIZATION
Horseware Products Limited (“Horseware”or the “Company”), (whichincludes horseware.com,alessandroalbanese.com and equifit.com our “Site”)has its headquarters in 5th Floor Building Two, The Green Dublin Airport Central, Dublin Airport Swords, Co. Dublin, K67 E2H3, Ireland. If you have any questions about our Company’s Site, Privacy Policy, and Company Policy (if applicable), the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us via email on dpo@horseware.com by phone on T: +353 42 9389000 or by writing to the above address.
We have appointed a Data ProtectionOfficer and they can also be contacted at this email address. AtHorseware, we respect the right to personal privacy and our obligations under data protection legislation. The purpose of this Privacy Policy is to outline how we deal with any personal data you provide to us while visiting our Site, as a registered user and when you interact with the Company.
This Privacy Policy applies to the use of the EquiFit.comSite. Our business partners have their own privacy policies which detail their data processing activities and will inform you whom to direct any query or request you may have in relation to their processing of your personal data, to the extent applicable.Your use of the Site is also subject to our generalTerms and Conditions.
THE EFFECTIVE DATE AND CHANGES OF THIS PRIVACY NOTICE
Any changes to this Privacy Policy will be posted on thiswebsite so you are always aware of what information we collect, how we use it, and under what circumstances, if any, wedisclose it. If at any time we decide to use personal data in a manner significantly different from that stated in this Privacy Policy, or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your personal data in the new manner.
CONTROLLER.
Under this Policy, and unless we have entered into a different agreement with you, we willbewhat’s known under the General Data Protection Regulation (EU) 2016/679and the UK GDPR(the “GDPR”) as the “controller” of the personal data you provide to us.
THE TYPES OF DATA THAT WE PROCESS
Our Company collects,holds and processes the following data:
Information you give us:
Personal Data/Identity Data thatidentifies you or can be used toidentify or contact you and includes information such as your name, address, location, gender, discipline, email address, birth date and phone number and other contact details.
Financial Data in the context of providing and processing payments. This includes bank account details, billing contactinformation and VAT number (where applicable).
Additional Information Collected:
Statistical and other analytical data is collected on an aggregate basis from all visitors to our Site (if consent provided).
Technical Data. If consented to, our servers automatically record ‘logfiles’containing information about the volume and characteristics of our Site traffic e.g., IP address, numbers of pagesviewed and length of time spent on Site. We use log files to build pictures of how our Site is used that help us tomonitor and improve the service. We cannotidentify you from your log files.
Usage Data: information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call us.
We use the data gathered from visitors to our Site in an aggregate form to get a better understanding of where our visitors come from and to help us better design and organize our Site.
Your form responses, including Personal Data provided by you, may be used byHorseware for research,marketing and analytical purposes.
NO SPECIAL CATEGORIES OF PERSONAL DATA.
We do notrequire or collect any personal data that is your sensitive personal data or any special category of personal data under the GDPR, unless you decide to provide this information to us.
WHAT WE DO WITH YOUR INFORMATION
We will only use your personal information when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need toperform the contract, we are about toenter into or haveentered into with you.
Where it is necessary for our legitimate interest (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need tocomply with a legal or regulatory obligation.
We have set out below, in table format, a description of the ways we plan to use your personal data and the legal basis we rely only to do so. We have alsoidentified our legitimate interests whereappropriate:
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Purpose/Activity |
Type of data |
Legal basis for processing |
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To process your order, manage your account, to respond to your queries and to provide you with the information you request from us in relation to our products or Services. |
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Tomaintain and fulfill a customer / service provider relationship and to send important notices, such as communications about product purchases, product recalls, product warranty information, product safety or security information, and changes to other policy documents. (As this information is important to the products that youpurchase on service provider’s e-commerce platform, you will receive thesecommunications even if you have opted out of all other communications). |
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To manage payments,fees and charges and to collect and recover money owed to us. |
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To manage our relationship with you, includingnotifying you about changes to the Services, or our Privacy Policy. |
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To provide you with information about products or services we offer that aresimilar to those that you have enquired about. |
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Necessary for our legitimate interests (to develop our products or Services and grow our business). |
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To provide you with information about products or services we offer that aresimilar to those that you havepurchased unless you haveelected to opt-out of receiving this information. |
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Necessary for our legitimate interests (to respond to new or existing customer queries, to develop our products or Services, and grow our business). |
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To provide you with information about products or services we offer that aresimilar to those that you havepurchased. |
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Consent. |
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Where you have given us your consent to do so, to provide you with information about other services we feel may interest you, and to send you newsletters or other forms of communication that you register for. |
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Consent. |
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To ensure that content is presented in the most effective manner for you and for your computer or device. |
including strictly necessary cookies only. |
Necessary for our legitimate interests (to keep our Site and the Services updated and relevant and to develop and grow our business). |
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To administer and protect our business, our Site and for internal operations, including troubleshooting, data analysis, testing, research, statistical, survey and feedback purposes. |
including strictly necessary cookies only. |
Necessary for our legitimate interests (for running our business and as part of our efforts to keep our Site and the Services safe and secure). |
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To use data analytics to improve oroptimize our Site, marketing, customerrelationships and experiences. |
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Necessary for our legitimate interests (to define types of customers for our products and services, to keep our Site and the Services updated and relevant, to develop and grow our business and inform our marketing strategy). |
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To measure or understand the effectiveness of advertising weserve to you and others, and, where applicable, to deliver relevant advertising to you. |
including strictly necessary cookies only. |
Necessary for our legitimate interests (to study how customers use our products or Services, to develop them, to grow our business and to inform our marketing strategy). |
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Where we need toin order to fulfill our obligations as sponsor under any contractsentered into with sponsored and/or associate riders. |
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To republish anyHorseware related social media content published by the sponsored and/or associate riders. |
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Statistical and other analytical data collected on an aggregate basis from all visitors to our Site unlessyou haveelected to opt-out of receiving this information. |
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HOW WE SECURE YOUR DATA
We have in place technical and organizational measures to protect your data. For more information please do not hesitate to contact us via email on dpo@horseware.com by phone on T: +353 42 9389000 or by writing to the above address.
THE RETENTION PERIOD OR CRITERIA USED TO DETERMINE THE RETENTION PERIOD OF THE DATA
You may inform us of any changes in your personal data, andin accordance with our obligations under data protection legislation, we will update ordelete your personal data accordingly.We keep personal data for a variety of purposes and for a variety of retention periods. The general guidelines for how long weretain personal data are based on a clear assessment of what is necessary and proportionate in our business, withparticular reference to statutory obligations that apply to our business.
We will not hold your personal data any longer than is necessary for functions associated with this Site.We will review our databases on a periodic basis, and shall delete data that is outdated, inaccurate, or no longer necessary.
For certain services, there is a specific retention period and, once thistime period has expired, we willdelete your data usingappropriate deletion software.
CHILDREN’S PRIVACY
Our Site is notaimed or targetedto attract children under 16 years ofage and ourobjective is not to collect personal information from children under 16 years of age. No one under the age of 16 may provide any personal information on our Site. No one under the age of 16 should use our Site unless supervised by an adult. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we willdelete that information. If you are a parent or guardian and think that we have unauthorized information about your child who is younger than 16, please contact us.
Our goal is tocomply with applicable laws and regulations relating to collection and use of information from children, including the Children’s On-line Privacy Protection Act of the United States and other applicable laws or regulations in the EU,UK and other countries, including Canada.
California residents under 16 years of age may haveadditional rightsregarding the collection and sale of their personal information. Please see the California Residents section of this Privacy Policy for more information.
MARKETING
If you agree, we would like to send you information about our products and services that we think you mightlike, but are happy to honor changes or preferences you may haveregarding the receipt of marketing materials.
If you have agreed to receive marketing information, you may always opt outat a later date. You may unsubscribe from our promotional emails by using the unsubscribe link provided at the bottom of each email. Because emails areplanned in advance, you may still receive mailings while we process your request. To serve you best,you’ll continue to receive important emails about recent transactions, including orders and returns, even if you choose not to receive promotional emails.
SPECIFIC SMS PRIVACY NOTICE
The Companymay collect mobile phone numbers which are used to send you SMS messages with delivery updates etc. The legal basisto using SMS messages in this manner is by way of legitimate interests.
The Companymay collect mobile phone numbers which are used to send you SMS messages with our latest offers,news and promotions. Where we do this, you will provide us withconsent to do so.
A mobile user might opt-in (consent) to SMS marketing by:
Entering a phone number online,
Sendingthe Company a Mobile Originating (MO) text messagecontaining an advertising keyword,
Filling out a paper form that includes their phone number.
If at any time you wish to stop receiving marketing SMS from us, you can opt out by simply clicking on the unsubscribe link within the SMS.
We may collect Device and Browsing Information including details of your interactions with the Messaging Services, and personal information generated in the course of the use of the Messaging Services, including traffic data, general location data, which may be derived from your IP address, weblogs and other communication data, and how you reached our websites (the referring and exiting URLs).We also may collect details regarding the deviceyou use to access the Messaging Services, including, but not limited to, your IP address, unique ID, operating system, and browser type.
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart. This information is used todetermine when to sendcart reminder messages via SMS. Again, we will only do this if you have given consent for us to do so.
DISCLOSURE OF INFORMATION TO THIRD PARTIES
We do not sell your personal information to third parties for marketing purposes.We maydisclose information to third parties for legitimate business purposes and, in certain circumstances, if you consent to us doing so e.g., compliance companies including but not limited to, I.T. Service Providers, marketing companies etc. Some of these third parties may have access to some or all your data and we will ensure there is a data processing agreement in place with all such third parties. Please also note the following:
WhenHorseware processes your order, it may send your data to,and also use the resulting information from, credit reference agencies to prevent fraudulent purchases.
Sometimes we engage third parties to fulfill a service you haverequested, for example, we might engage a courier to deliver your goods. We will ensure there is a data processing agreement in place with all such parties.
In certain circumstances, we may provide anonymized personal data to third parties, such as advertisers,researchers or other similar parties.
We willdisclose your personal data if we believe in good faith that weare required todisclose itin order tocomply with any applicable law, a summons, a search warrant, acourt or regulatory order, or other statutory or contractual requirement.
We may share your personal data with other companies in theHorseware group to the extent necessary to fulfill our obligations.
Where there is a change of ownership of the Company, we may transfer the obligations under this Privacy Policy to the new owners.
If you have any queries in this regard, please contact us at dpo@horseware.com.
THE DETAILS REGARDING ANY TRANSFER OF PERSONAL DATA TO A THIRD COUNTRY AND THE SAFEGUARDS TAKEN
Your information is stored on secure systems on our premises and with providers of secure information storage (including cloud storage providers).
Some of our service providers, for example, IT, telecommunication, payment processors, providers of administration services and contractors may be based outside of the EEA. When we authorize the processing/ transfer of your personal information outside of the EEA, we require your personal information to be protected to the standards and technical and organizational measures as detailed elsewhere in this Privacy Policy. If an adequacy rule is not in place between the EU and the country in which our processors areestablished, the following data protection transfer mechanisms will be in place:
Standard contractual clauses in our contracts with our service providersensuring that any personal data leaving the EEA will be transferred in compliance with EU data-protection law.
Binding Corporate Rules.
WHAT ARE YOUR DATA PROTECTION RIGHTS?
Horseware would like to make sure you are fully aware ofall of your data protection rights. Every user is entitled to the following:
The RightTo Access
– You have the right to request copies of your personal information thatHorseware maintains in its records. Any such request should besubmitted to us in writing and sent todpo@horseware.com. We will need to verify your identity in such circumstances and may request more information or clarifications from you if needed to help uslocate and provide you with the personal datarequested.
There is usually no charge applied to access your personal data (or to exercise any of the other rights). However, if your request is clearly unfounded,repetitive or excessive, we may charge a reasonable fee. Alternatively, we may refuse tocomply with your request in these circumstances.
The RightTo Rectification
– You have the right to rectification: you have the right torequest that our Company correct any information you believe is inaccurate or to request our Company complete information you believe is incomplete. To do so, please contactdpo@horseware.com.
The RightTo Erasure
– You have the right torequest that we erase your personal data, under certain conditions. This right, however, will not apply where weare required to process personal datain order tocomply with a legal obligation or where the processing of this information is carried out for reasons of public interestin the area of public health.
The RightTo Restrict Processing
– You may restrict us from processing your personal data in any of the following circumstances:
you have contested the accuracy of the personal data we holdon record in relation to you or fora period of time to enable us to verify the accuracy of the personaldata;
the processing of your personal data isunlawful and you request the restriction of use of the personal data instead of itserasure;
we no longerrequire your personal data for the purpose ofprocessing but yourequire this data for the establishment,exercise or defense of legal claims; or
where you have contested the processing (under Article 21(1) of the GDPR) pending the verification of our legitimate grounds.
The RightTo ObjectTo Processing
– You have the right to object to our Company’s processing of your personal data, under the following conditions:
for direct marketing purposes
for profiling to theextent it relates to direct marketing
where we process your personal data for the purposes of legitimate interests pursued by us, except where we candemonstrate compelling legitimate grounds for this processing which would override your interests,rights and freedoms or in connection with the enforcement or defense of a legal claim.
To exercise your right to object at any time, please emaildpo@horseware.com.
Should this occur, we will no longer process your personal data for these purposes unless doing so is justified bya compelling legitimate ground as described above. For more information about our marketing practices, please see the marketing section below.
The RightTo Data Portability
– You have the right torequest that our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email dpo@horseware.com.
Automated decision-making system and profiling
Profiling is an automated form of processing of personal data often used to analyze or predict personal aspectsabout an individual person. This could relate to a person’s performance at work, economic situation, health, personal preferences, reliability, behavior,location or movements. An example of this would be where a bank uses an automated credit scoring system to assess and reject a loan application.
You have the right to be informed if your personal data will be subject to automated decision-making, including profiling. You also have the right not to be subject to a decision based solely on automated process, including profiling, where that decisionimpacts on your legal rights. There are some exceptions to this rule, where, for example, the decision is necessary in connection with the performance of a contract between us, is authorized by law or where you have given your explicit consent to this automated processing.
Please Note:
If you are a resident of the United States, we are legally required tocomply with certain state privacy laws. While we strive to honor all requests, privacy laws differ from state to state. Depending on where you live, some requests may take longer to fulfill than others. We also may not handle each request in the same way, as we areobligated to fulfill your request in compliance with the privacy laws of the state in which youreside.
If you are a resident of California or Nevada, you may haveadditional personal information rights and choices. Please review theadditional information about your privacy rights in the relevant state-specific sections included in this Privacy Policy.
ANALYTICS
This Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to analyze how users use the Site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties whererequired to do so by law, or where such third parties process the information on Google’s behalf.
HOW TO MAKE A COMPLAINT
Horseware likes to be proactive in dealing with any complaints or queries you may havewith regard to how and why we process your data. If you have any questions about this Privacy Policy, the data we holdon you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Should you wish to report a complaint or if you feel thatHorseware has not addressed your concern in a satisfactory manner, you may contact,complain or raise a query or concern to the Data Protection Commissioner. Information on how to do this is available at https://forms.dataprotection.ie/contact. If you do not have access to the internet, please contact us.
Contact Information
Horseware’s head office islocated atHorseware Products Ltd., 5th Floor Building Two, The Green Dublin Airport Central, Dublin Airport Swords, Co Dublin, K67 E2H3, Ireland. Telephone: +353429389000
Our North American contact information isHorseware Products Ltd., 1030 N. Rogers Lane, Suite 121 #2106, Raleigh, NC 27610. Telephone: 800-887-6688
Our Data Protection Officer can be reached at:dpo@horseware.com
COOKIES
This website uses “cookie” technology. A cookie is a little piece of text stored by the browser on your computer, at the request of our server – our cookies are not available to other websites. The information generated by the cookie relates to information about your use ofEquiFit.come.g. it will record the number of user sessions on the Site and track the number of users who return to the Site.
How Do We Use Cookies?
Our Company uses cookies in a range of ways to improve your experience on our Sites including but not limited to:
Keeping you signed in
Understanding how you use our Sites
Notifying you when a particular item is back in stock if you have selected this option
How To Manage Cookies
You can edit your browser settings to not accept cookies, and the below websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.
Our Site is not set up to respond or process web browser “Do Not Track” (“DNT”) signals.
Google Chrome link to https://support.google.com/chrome/answer/95647?hl=en&ref_topic=14666
Firefox link to https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Internet Explorer link to https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Safari web link to https://support.apple.com/en-ie/guide/safari/sfri11471/mac
Safari iOS linkto https://support.apple.com/en-ie/HT201265
Blocking anddeleting cookies may have a negative impact on the usability of ourSite and you might be prevented from using all the features available on our website.
CANADIAN RESIDENTS
If you are a resident of Canada and you would like to take advantage of anyadditional rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) not expressly covered by this Privacy Policy, please contact us.
CALIFORNIA RESIDENTS
In addition toall of the rights delineated in the rest of this Privacy Policy, California residents have the rights described in this Section, “California Residents.”
If youreside in California, you have the right to ask one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please contact usat dpo@horseware.com. Pleaseindicate in your email or letter that you are a California resident making a "California Shine the Light" inquiry.
Effective, January 1, 2020, according to the California Consumer Privacy Act of 2018, if youreside in California then you have the following rights:
You canopt-out ofHorseware’s sale of your personal information;
You can request the deletion of your personal information; and
You canrequest, no more than twice in a12 month period, for us todisclose the following from the preceding 12 months:
Categories of personal information collected aboutyou;
Categories of sources from which we collected personalinformation;
Business or commercial purpose for collecting or selling your personalinformation;
Categories of third parties with whom we share personalinformation;
Specific pieces of personal information we have collected about you; and
Categories of personal information we have sold and categories of third parties to whom the information was sold.
In order to protect your information from unauthorized correction,deletion or disclosure, we will verify your request using three pieces of personal information that can be verified against data previously collected from you and in our systems.
Only you, or someone legally authorized to act on your behalf (your designated authorized agent), may make a verifiable consumer request related to your personal information.
We will request your name, mailing address, and email address from youin order to complete the verification process. We will also request someadditional information,such as: last item ordered, date of last order, total dollar charge of last order, last item you returned, or name of person you have shipped to in the past.
When it is not possible to match three pieces of personal information, we may engage a third-party verification service to avoid fraudulent or malicious intent.
We will only use personal information provided to us to verify your identity or authority to make the request.
When weare not able to verify your request, we must deny therequest, but will communicate the reason for such denial to you.
Horseware will not discriminate against you if you have exercised your rightsin accordance with this section of the Privacy Policy. If you are a California resident and would like to make a request under the CCPA or CPRA, please email us atdpo@horseware.com. Pleaseinclude “California” in your email subject line and include the following information in your email: your name, California resident address, and email address.
NEVADA RESIDENTS
If you are a Nevada resident and would like to make a request under Chapter 603A of the Nevada Revised Statutes, you may email us atdpo@horseware.com. Please include "Nevada" in your email subject line and include the following information in your email: your name, Nevada resident address, and email address.
